When I saw this advertisement on the MRT, I had to snap it!!
The advertisement is for Tudor Chocolates, and the slogan aptly reads
"The only thing between us is chocolate..."
I was actually quite amused by it, as it seems that chocolate holds such an important position, that the woman in the picture would rather choose chocolate over boyfriend anyday. And it implies that if the boyfriend doesn't like chocolates, then that's that... How sad, actually, to play second fiddle to chocolate.
I guess this is really an attempt to bring across the "desirability effect" of chocolate, somewhat akin to why bachelor would seem a bit weird to be used on the Pope for example, or why modern ladies choose to call themselves bachelorettes than spinsters.. I guess the colligation of a word does affect the intent that it brings across. =)
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